CWTix™
“Ticketing that stopped punishing the fan.”
A ticketing platform for independent live music — fans pay the ticket price with no service fee, organizers keep 94% on a flat 6%, and everyone sees the same numbers. Primarily a web platform, with companion iOS and Android apps for organizers. Built as the ticketing engine of the CW Talent Group ecosystem.
$0
CWTix fan fee — fans pay the ticket price
Flat 6%
platform fee — organizers keep 94% of revenue
100%
data ownership for the organizers on the platform
An industry where the checkout is the villain.
Everyone in live music has the same story: a $25 ticket that costs $37 at checkout. Fans resent it, artists get blamed for it, and independent venues lose sales to it — while the fees go to a platform none of them chose.
CW Talent Group was building a live-music ecosystem — talent management, touring, fan community. It needed ticketing rails that matched its fan-first thesis, not rails that taxed it.
The real question
“What does ticketing look like when the checkout price is just the ticket price — and the platform still works as a business?”
What was at stake
Ticketing touches every side of the ecosystem — fans, artists, venues. If the rails fail, everything built on top of them fails with it.
The pricing model was the strategy. The platform had to prove it.
Make the fee structure the product.
The differentiator wasn’t a feature — it was $0 fan fees and one flat rate, stated everywhere. We scoped the platform around proving that promise: transparent pricing on every event page, no fine print at checkout.
One platform, three audiences.
Fans discover and buy without friction; artists sell on their own terms; venues list, manage, and track sales from a real dashboard — on the web, or from the organizer apps on iOS and Android. One platform serves all three without becoming three products stapled together.
Build rails the ecosystem can stand on.
CWTix isn’t a standalone bet — it is built to power the CW Talent Group ecosystem, from artist development to the Encore Club fan community. Organizers own their data outright, so growth on the platform is growth they keep.
“When your business model is the message, the product’s only job is to make it impossible to disbelieve.”
If your product’s edge is a promise — on price, on speed, on trust — we design and engineer so the promise is visible on every screen.
Built, tested,
launching soon.
The platform is finished and preparing to open to independent venues and artists, with the CW Talent Group ecosystem growing around it.
What the client got beyond the platform:
Ticketing rails they own instead of fees they pay.
A pricing story every fan and venue can repeat.
A foundation the rest of the ecosystem plugs into from day one.
Get the plan behind a $0 → $100K launch.
Shopportunity Live went from launch to $100K in revenue in sixty days. We wrote down exactly how it was planned — so you can run the same thinking on your own product.
One email, one PDF. No sequence, no sales calls, unsubscribe in a click.
These stories started with a 30-minute conversation. So does yours.
Tell us where your business needs to go. We’ll help you figure out what technology can get it there.